A freelance copywriting contract for a quick & dirty gig?
Greetings and welcome to another installment of the how to start an SEO copywriting business series! In this video, Heather builds on her previous two posts speaking to the importance of having a...
View ArticleYour copywriting is served: what should you offer clients?
Greetings! In this installment of her how to start an SEO copywriting business series, Heather discusses a topic that freelance copywriters struggle with all the time: what copywriting services should...
View ArticleWhat baseball & poultry can teach you about handling SEO clients
What do you do when you’ve got an SEO copywriting client with whom you don’t see eye-to-eye? Perhaps you’re developing new content or maybe you’re just taking direction and making straightforward...
View Article7 tips for sales call success
It’s time to call your dream prospect and sell her on your freelance copywriting services. What do you do first? Breathe, relax and pull out your notes. Last week’s blog post outlined how to prepare...
View ArticleSEO client education: It’s your most important job
It doesn’t matter if you’re an SEO consultant, SEO copywriter, content writer, or social media coordinator that reads keyword reports – if you are helping clients with SEO, client education is your...
View ArticleMake your SEO content shine in search with Schema
As an SEO content writer, you’re constantly looking for ways to expand your offerings and set yourself apart from others in your niche. While skill and great training can set you apart from a good...
View ArticleHandling your copywriting client’s feedback: 5 do’s & don’ts
You’ve done your homework. You’ve interviewed your client. You’ve painstakingly put together the first draft for some new web copy. And then comes the waiting game. Sometimes you get feedback right...
View ArticleFreelance writers: How to tame the client from hell
Your client schedules meetings one hour before the start time. When you tell her a job takes two weeks, she’s demanding her deliverable two days after you start. Your client doesn’t show up for...
View Article9 (more) questions writers ask about SEO copywriting
Wondering if you’d be happy as an SEO copywriter? In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve...
View Article5 SEO Client Types to Avoid at All Costs
Why am I reprinting this post? I just got off the phone with a “Taylor Swift” prospect and thought, “Yup, this is one client to stay far, far away from.” If you find yourself hiring the wrong clients...
View ArticleThe SEO copywriter’s guide to dealing with clients
Greetings and welcome to another “slice of Heather”! This slice is especially yummy if you’re a freelance SEO copywriter dealing with, ah, difficult clients, or otherwise facing any of those tricky...
View ArticleIs your B2B content choking on red tape?
One of the biggest challenges facing B2B marketers today is content creation. Long term SEO success demands a consistent creation of quality, informative content—blog posts, articles, white papers,...
View ArticleHow to stop worrying about Google updates…
…and learn to love writing really great SEO copy! Greetings & welcome back! In today’s SEO copywriting video how-to, Heather discusses a most timely topic since Matt Cutts’ recent, ominous-sounding...
View Article
